Leading online jeweler Blue Nile is opening its fourth Webroom at Washington Square.
“We’re bringing the on and offline worlds together to meet consumers’ demand for choice and shopping on their terms,” said Blue Nile President, Chairman, and Chief Executive Officer Harvey Kanter.
“The Webroom experience is retail reimagined and unlike traditional jewelry stores. We’re finding that a segment of shoppers want access to Blue Nile’s easy, educational, and pressure-free advice in a physical setting where they can see, touch, and feel the product but still take advantage of online prices.”
This is the first Webroom to open on the West Coast, just a few hours south of Blue Nile headquarters in Seattle. The small footprint, low overhead installation creates a hybrid online/offline shopping experience unlike traditional jewelry retailers.
Shoppers can walk into the Webroom and independently try on an assortment of engagement rings, view jewelry from every angle in dazzling display cases, and get pressure-free advice from non-commissioned consultants.
In the Webroom, consumers can see more than 400 styles of engagement rings, wedding rings, and fine jewelry on display at prices up to 40 percent less than traditional jewelers, and access an online catalog of 150,000 independently graded diamonds.
All transactions continue to happen online via in-store tablets or the customer can choose to order at a later time on their own smartphone, PC or tablet, through the Blue Nile website at www.bluenile.com.